Marketing and Advertising

Barbara Jarabik: Each marketing strategy has its own advantages and disadvantages, but the key to success is understanding which one will resonate best with your target audience. And whatever approach luxury brand managers take, they must ensure that their products and services remain aspirational. Finally, luxury marketers may focus on the emotional appeal of their brand, emphasizing the feelings of luxury and decadence that it evokes. This can be a very effective way to connect with customers on an emotional level and create loyalty to the brand. It can work particularly well when appealing to luxury travelers.



Use influencers to make products go viral: Did you know that 39% of brands plan to increase their budget for influencer marketing? You should, too. Influencer marketing is one of the most cost-effective advertising strategies you can invest in. You can pay a social media influencer or another brand with a large loyal audience to promote your product. This can easily have a much better ROI and cost-effectiveness than PPC or many other approaches to marketing a luxury business. The key is to find influencers who share similar values and target audiences. Otherwise, you will be advertising to the wrong group of people and won’t see much results from your campaign.

Facebook Ads are one of the most effective forms of online advertising, thanks to the high level of segmentation and targeting that you can do. You could, for example, target ads specifically to married 35 year old males from Paris who like the brands Prada, Gucci, and Versace. You can even go one step further and target people by what college they attend, where they work, what their job title is, what music they listen to, and much much more.

There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic Hamsters break dance in front of Kia Souls instead of Range Rovers. Advertising for luxury brands tends to focus on, well, luxury. The happiness they inspire. The quality. The sheer opulence that becomes a piece of one’s life when he or she buys free-range leave-in conditioner infused with dolphin tears, or an ornate bottle of some top-shelf botanical cordial. Whether you’re storyboarding a TV spot or building out an ad group in Google Ads (the artist formerly known as AdWords), your target audience needs to feel as though your product or service is a physical manifestation of luxury.



With a solid system for managing your marketing plan and allocation of budget and focus, we can now dive into some of the specific channels and experiments you might want to test. When marketing luxury products, photographs are one of the best mediums for evoking the aspirational emotions that we connect with driving a luxury vehicle, wearing designer clothing, or experiencing something exclusive. As such, visual social networks like Pinterest represent a huge opportunity for luxury brands to raise brand awareness and advocacy. Discover extra information on Jarábik Barbara.

Digital signage mirrors are another way for luxury brands to advertise efficiently : The global digital signage mirrors market was valued at USD 780 million in 2021. The world market is expected to grow steady at a CAGR of 12.21% to reach USD 910 million by 2023. Digital signage mirrors can greatly increase individual efficiency by choosing outfits as per weather updates while also offering bus and train schedules (including traffic updates). Digital signage mirrors in smart homes, planes, commercial spaces, hotels, etc. are designed to be connected to users as well as with different devices around. Energy efficiency is one of the major advantages that will drive the adoption of digital signage mirrors.

Digital signage mirrors marketing and advertising news from Barbara Jarabik: The world digital signage mirrors market was estimated at USD 780 million in 2021. The global market is expected to grow steady at a CAGR of 12.21% to reach USD 910 million by 2023. Digital signage mirrors can greatly increase individual efficiency by choosing outfits as per weather updates while also offering bus and train schedules (including traffic updates). Digital signage mirrors in smart homes, planes, commercial spaces, hotels, etc. are designed to be connected to users as well as with different devices around. Energy efficiency is one of the major advantages that will drive the adoption of digital signage mirrors.

An increasing number of sectors are adopting smart mirrors says Jarábik Barbara. End-users are testing these mirrors in trial phases in places such as elevators, public restrooms, and hotels. Advertisers can gain significantly from the use of smart mirrors as they can be used for target advertising. “Smart mirrors can increase sales in the retail sector by improving customer engagement in dressing rooms. Smart mirrors combined with RFID and display technology can provide user-specific suggestions, thus helping to increase sales. More smart mirrors are likely to be installed in various places in the coming years,” according to Barbara Jarabik.



Digital signage has advanced at an incredible rate during the previous decade, with the market expected to grow constantly in the future. The digital signage sector is gaining traction, and in the era of AI and analytics, the promise of an increasingly intelligent, “predictive” screen will only add to that impetus. What was previously a passive medium for broadcasting information to consumers has evolved into an immersive and engaging platform for streaming customized material to viewers, providing real-time value.

Customers all around the globe are embracing digital signage to boost their businesses and distinguish themselves from the competition. However, new demands are rising, necessitating more complex and adaptable technologies. Digital signage is engaging our senses more than ever. We’ve already seen technology stimulate our sense of touch for over a decade now, with touchscreens and fingerprint sensors. Now, NTT, a Japanese telecoms provider, has taken digital signage to the next level by adding aroma-emitting devices to it.

Retail was among the first sectors to install massive digital screens in storefront windows and see the value of employing these screens for more than simply advertising and marketing. One of the first companies to realize this was Burberry. They placed mirrors around their flagship Regent Street store in London that also served as digital signage agents. The mirrors displayed advertising material but also responded to the items selected by customers in front of them. For example, if you passed one of these mirrors while wearing or holding a top, skirt, or trench coat, the RFID-enabled display would start showing runway videos of the item you’re holding or wearing.

Education has often been a sector that has lagged behind in terms of adopting technology due to limited funds and time-consuming methods of implementation. However, when given the opportunity to use tech in educational institutions like schools and colleges, digital signage has immense potential to be a game-changer. Merchant Taylors’ School in the UK employed digital screens to display live streams of current currency rates, stocks, and news from outlets like The Financial Times, CNN, and BBC to students who had Economics as part of their curriculum. These real-time developments were then reviewed in class, and students could enrich their financial knowledge just by looking at the information on the digital signage as they walked to class.

Similarly, the school also used separate social media streams for various courses and year groups, which were subsequently shown on screens outside of lectures and classes. These streams were updated by the lecturer of those lessons tweeting from wherever they were on campus at that moment, and students would instantly see lecture times, venue changes, and even class notes and study material by simply checking the displays.

Cleverly installed behind the mirror face, the high calibre screen technology is completely hidden. Elegant and seamless, it allows a functional yet versatile utility. Designed for indoor out-of-home spaces, the Digital Mirror brings the substance to luxury brands’ marketing campaigns and digital innovation to premium venues. Digital signage plays a significant role in determining purchase decisions, brand awareness increase and carbon footprint reduction. The Digital Mirror surface area can be easily cut to different shapes and dimensions, horizontally or vertically, enabling wider integration to any interior space. Find even more info at Jarábik Barbara.

Bread waste management high quality retail services? Link Retail has everything needed in order to get the best performance out of a retail store or mall. Every individual part, from the shelving, promotions, communication between employees, traffic, conversion rates, customer behavior, and more, can be properly cataloged by a version of our cutting edge Link Retail software. This will give store owners the vital information they need in order to design a better and more profitable shop. This will give a large advantage over others who do not use this technology. The hyper-competitive nature of the retail space requires store runners to try to find a leg up wherever possible. Link Retail can give you that leg up. There is nothing that we like more than seeing a struggling store turn it around or a successful store soar to new heights. Discover even more info at retail waste management.

The level of flexibility and responsiveness provided by The Link Sales Modul is unmatched. No longer is there a delay between store feedback and adjustment. Now, problems can be tackled as soon as they arise. An underperforming zone can be identified in a day and be designated for redesign or special attention. This will stop certain sectors from lagging behind, as they will quickly receive the attention needed.

Analyze the Current Situation: Realize the potential of your store. Know your customers, what do they want, and what they do? Who are your most important shoppers? What separates your retail business from the competitors? This is what Shopper Segmentation and Positioning is all about. Our operational project tools help retailers and suppliers optimizing their product portfolios and price points. Most businesses could do well with fewer products –and a better-managed value proposition and prices.

Through preparation, workshops and tests of POS material in the shop, we can tell which material that sells best and why! Thorough analysis, we’ll find your most important shopper and customer segments. Thus, it is possible to offer different customer groups the right mix of products, prices and offers – that they’re actually interested in. Know your customers, what they want, what they want and what they actually do. There is rarely correlation between a shoppers intention and their actual behavior. In our behavioral and observation studies, we find what trigger your customer to buy – and to buy even more. In all categories and / or retailers there are two to four elements that affect and motive customers to buy a product og visit a spesific store. At the same time there are also barriers that keep customers away. The brands that are most attached to the motivational elements and who manage to overcome the barriers are the ones who grow the biggest. Find even more info on https://linkretail.com/.

We are working with leading retailers and brand owners in the retail industry. We are operating in more than 25 countries within all kinds of optimization projects and processes. We provide retail footfall counting, shopper flow analysis, sales insights, shelf optimizations, wastage management and more, a few terabytes of video and POS data is being processed by our AI based analytics per second. Save 5000 bread yearly for just one store!

Best footfall counting business services? We have 5 main offices in Norway, Poland, Estonia, Turkey and Spain. Moreover, by now we have installations in more than 20 countries. Our services are handled by skilled partners in the following markets; UK, Germany, Switzerland, Croatia, Italy, Holland, USA, New Zealand, Middle-East, Cyprus, Sweden, Denmark, Peru and Morocco. If you have a project / use-case you want to discuss, please get in touch with us with your contact information and a brief explanation of the case in question. Depending on the challenges you are facing, we will get back to you with a suggested solution and recommended a partner. Discover more info on retail waste management.

Likewise, places in the store that are doing well will also be properly registrated, allowing users to leverage them to drive as much sales as possible. The Link Sales Modul makes communication in-store easier. The software facilitates real-time dialogue with the frontline employees who run the store. Getting them the feedback needed to make their jobs easier, raise their performance, and boost the store’s bottom line. For those wanting a desktop build, The Link Sales Modul also offers a PC version of the software that performs the same function. Overall, the current realities of retail require daily monitoring and optimization. The Link Sales Modul is a tool that allows owners to gain an edge over the competition with its tracking capabilities.

Analyze the Current Situation: Realize the potential of your store. Know your customers, what do they want, and what they do? Who are your most important shoppers? What separates your retail business from the competitors? This is what Shopper Segmentation and Positioning is all about. Our operational project tools help retailers and suppliers optimizing their product portfolios and price points. Most businesses could do well with fewer products –and a better-managed value proposition and prices.

The majority of businesses have an excessive product portfolio with too many commodity lines, high losses, and low rollover. A structured portfolio optimization releases capital and provides a much better focus on what´s important for the business. Most of our analyzes are based on the Pareto principle with the 20/80 rule. Through countless studies, we´ve seen that for most retailers 5% of the goods account for 50% of sales. By analyzing your portfolio of products you can find the price and amount of products that give the greatest gross profit and this finds a good balance between margin and sales. If you manage to find the right combination here you will be able to run more cost-effective, profitable, and time-saving. Find additional details at linkretail.com.

Furthermore, when it comes to fresh food in a grocery store – fruit, vegetables, roots, tuber crops, oilseeds, and legumes are usually placed together in the fruit & vegetable section. In this situation, together as “one category”, this represents more than 60% of all food wastage in tonnes! Thus, we take action to reduce this significant amount of food wastage to raise environmental awareness and increase savings in grocery stores. Link Retail’s Waste Management Process POS data & sale numbers are the core of all Link Retail products.

Top exhibitions booth design advices right now? One of the most common types of booth, an inline booth setup consists of lines of booths arranged side by side and back to back. In order to maximize the number of displays, the booths are arranged along the length of the event space. In the event you are setting up an inline booth, it is likely that you will be surrounded by other booths except for one. Due to the presence of a clear aisle, you are able to focus your attention on passing customers and interact or collaborate with booths in the vicinity. These are the top of the line booths. Displays standing alone and having aisles on four sides are referred to as self-standing exhibits. Island displays provide more freedom and opportunity for you to decorate your large space in any way that you desire. Due to this arrangement, you can engage attendees for longer periods of time since you own the entire presence without being distracted by neighbors next door. See extra information on https://www.infinityexhibits.com/the-complete-guide-to-designing-trade-show-booths-with-the-latest-trends/.

Financing a trade show booth can be a great way to spread out the cost over several months or years. By financing your exhibit, you’ll be able to get the booth of your dreams without breaking the bank. There are a few different ways to finance your booth, including leasing or renting a booth, or choosing to finance your exhibit. Finally, you can also choose to buy or rent used trade show booths. This is a great option if you’re on a budget, or if you want to save money on your marketing expenses. Buying or renting a used booth can be a great way to get the most bang for your buck.

Remember that the banner or sign you use on your trade show booth is not that big. As a result, you won’t be able to fit all of the information you want about your exhibitions. If you’re going to add text, you need to keep it minimal. Not only will a lot of text muck up the overall look of your banner, but it probably will make people less inclined to read it or come see what you have. It is not a brochure for your brand or company; it’s just a sign. And while this particular sign is an important one, you have to be clear and simple with what you put on it. The point of the sign is to draw people in so that you can talk about what you have, so why would you want to include all of that on the sign itself? This defeats the purpose of having you there at all! FabLite Essential tension fabric displays are the ultimate portable Tension Graphic display. Configurations include straight, vertical/horizontal curve, or serpentine, with plenty of options to meet your trade show display needs.

Before you choose a trade show booth rental company, take a look at the contract. What liabilities are covered? What is your responsibility with regard to costs and other fees? What is covered in the contract? Make sure you know what you are getting into when choosing your next rental booth. Know exactly how much you will pay for and evaluate it in consideration with your budget. Overall, when choosing your next trade show booth rental company, it is important to evaluate and consider the tips that we laid out here. Though you may be considering more than what is presented here, these tips should help you choose a trade show booth rental company that’s right for your business.

We are your one-stop for a custom trade show displays and exhibits. Exhibiting a booth at a trade show or event is multi-faceted. Look for a company that provides not only trade show displays and trade show graphics, but offers a full range of services. From concept to to completion, Infinity Exhibits will custom design your trade show display/exhibit to meet your exact needs. Infinity Exhibits offers a full range of service to assist you with all your trades how needs including display design, fabrication, shipping, I & D, and storage.

How do I choose a trade show display? The first step in deciding the appropriate display for your company is determining the size of the booth you will be using. It is also important to consider if you will need to expand or break down your display for future shows. This will narrow down the available displays to fit your needs. The second step is determining your budget for the display. The display can often be the least expensive component of your show but it is the most important to your company’s results. You can always call us to discuss what the best option will be to maximize your ROI. Infinity Exhibits consultants have over 20 years experience in the business. We are here to assist you not only with the display, but also with the implementation of your tradeshow strategy.

Held biennially, this international expo is exclusively for dairy farmers. Exhibitors will find an active and engaging audience to showcase their latest technologies and innovations. With over 65,000 visitors registered and over 700 companies participating you can expect your brand to reach new levels of recognition. Held annually, Premiere Orlando gets over 50,000 visitors from all over the United States. As an exhibitor in the beauty and cosmetics industry, you can expect skincare products, beauty products, facial kits, hair styling products, hair care products, and a lot more to be showcased at this beauty show. The largest fashion marketplace for the United States. This annual show has over 60000 visitors registered for 2021. With over 5000 companies exhibiting at this trade show, you can expect dozens of networking opportunities with retailers, buyers and brands.

Stack the deck in your favor before you even arrive at the show. A lot of companies that are taking their trade shows virtual will share with sponsors a list of attendees like they would for an in-person trade show. Make sure you’re identifying the most promising leads and pre-scheduling meetings with them. But, make sure you’re checking the event agenda first, so your meetings are scheduled at convenient times that invitees are more likely to accept. Many meeting-scheduling tools will allow you to include an access link to a virtual meeting to make the process even more seamless. Or, promote your meeting sign-up link on your social channels for interested leads to sign themselves up for meetings with your team. Pre-booking meetings is not only helpful for capturing more leads and closing more deals, it will also allow you to staff the trade show more efficiently. See more info at https://www.infinityexhibits.com/.

Since booth sizes are limited, you have to be creative and make your walls part of the branding strategy you have in mind. Customize them to grab the attention of the attendees and remain memorable. Think beyond wall signages and banners. Branding is very crucial in trade show marketing as you just don’t want your booth to be remembered; you want your company to be unforgettable too. So, get creative on how you can make the personality of your brand shine through digital and tangible displays.