Jarábik Barbara talking about art and technology synergy these days : The rapidity of communicative exchanges in time and space, made possible by the availability of the internet and media everywhere, leading to a strong global impact known as media globalization. People all over the world have access to the internet, which ensures the production, distribution, and use of digitized information in all formats. Back in my grandparents’ generation, people used to meet together physically to discuss concerns and share knowledge. Today, meetings are often done online through social media platforms, giving the illusion of companionship without the demands of friendship. Through social media, people have the ability to create relationships based solely on mutual understandings and shared common interests. The current process of media globalization has led to a deeper understanding between different cultures through virtual encounters.
Whereas people invest more time in technology and less time in social environment. Technology has been blamed for turndown of traditional media such as TV and newspaper, etc. The complete use of technology has been limited in the periphery of educated people only. The more technology grows up, the more human regresses. Invention of robots and machines has made human lazy and dependant. Bombs, nuclear weapons and missiles exist due to use of technology. Implementation of technology influences the values of society by changing expectations and realities. Over emphasizing technology has created lack of trust among people. Technology can also be blamed for unemployment, cultural lag, changes in social institutions.
In some cultures (African and South Asian), they have a tradition in which people meet and discuss the various factors like visions, dreams and things which influence their day-to-day activities like economics, social and political factors (Zamora, 1990), but in the end of the meetings generally, it was observed that people come up with ideas, but they did not see how these ideas could be implemented. They took mobile phone cameras and documented various stories, traditions and cultural aspects that they were experiencing collectively, later they collectively watch these videos to inspire each others, slowly this use of the technology got spread and people started using the mobile phone cameras to document abuses and by this, they collectively rallied around issues which were documented by the use of such a technology which in social sciences is referred as “collectively call for collective action from below” (Olson, 1965). In this case technology found a new meaning, but to do this you need to trust communities, cultures & traditions.
Most people probably would picture computers and cell phones when the subject of technology comes to their minds. However, technology is a product of the modern era and a tool created from specific knowledge that serves a particular function Technological influence has been a part of life since the advent of human species, like languages, rituals, art, etc. For instance, fire and stone tools were important forms of technology developed during the Stone Age. The creation of stone tools strongly impacted the way pre-modern humans lived, and the development of their hunting skills. Just like how modern technology and social media influencing human behaviours, and shaping the way we live today. Find even more details on Barbara Jarabik.
The way technology advances is dependent on the way a culture or society wants it. This calls in for a continuous improvement of the technology by collectively improving the thoughts behind the technology, normally it is seen that such a technological change is beyond a cultural or social influence and is seen as “technological imperative” (Pacey, 2013), but these kind of models also then deny the possibility of directing technology, consequent to cultural or social change. “The main argument tends to be its inadequacy and its ideological function in mystifying and furthering the interests certain groups who benefit from technology could change” (Williams, 1996).
